What are some successful examples of 'Blue ocean strategy'? | blue ocean strategy examples
BlueOceanStrategy-Thisstrategysaysthatitisthebesttomakeaproductordeliveraservicethathasnoexistingcompetition.Eveniftherearesomeplayers,therepresencedoesn’taccountmuchintermsofmarketshareorrevenue.AlmostallthesuccessfulstartupsinIndiaareperfectexamplesofBlueOceanStrategy.Forexample-Swiggy:MakingthelifeofmillionsofIndiansbyenablingfooddeliveryatdoorstepinnotime.Nykaa:Sellingcosmeticsofcountlessbrandsonline.Nykaanowisclearlythemarketleaderinonlinebeautyspace.Myntra:Amongthefirsttostartsellingap...
Blue Ocean Strategy - This strategy says that it is the best to make a product or deliver a service that has no existing competition. Even if there are some players, there presence doesn’t account much in terms of market share or revenue.
Almost all the successful startups in India are perfect examples of Blue Ocean Strategy.
For example -
Swiggy : Making the life of millions of Indians by enabling food delivery at doorstep in no time.Nykaa : Selling cosmetics of countless brands online. Nykaa now is clearly the market leader in online beauty space.Myntra : Among the first to start selling app...