Blue Ocean Strategy Examples | blue ocean strategy examples
Blueoceanstrategyisbasedonoverdecade-longstudyofmorethan150strategicmovesspanningmorethan30industriesover100years.Theresearchfocusedondiscoveringthecommonfactorsthatleadtothecreationofblueoceansandthekeydifferencesthatseparatethosewinnersfromthemeresurvivorsandthoseadriftintheredocean.Thedatabaseandresearchhavecontinuedtoexpandandgrowoverthelasttenyearssincethefirsteditionofthebookwaspublishedandthestrategicmoveswestudieddepictsimilarpatterns,whetherblueoceanswerecreatedinfor-profitindustrie...
Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. The research focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean.The database and research have continued to expand and grow over the last ten years since the first edition of the book was published and the strategic moves we studied depict similar patterns, whether blue oceans were created in for-profit industries, non-profit organizations, or the public sector.Blue Ocean Strategy Examples:
iTunes
With the launch of iTunes, Apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade.
Apple observed the flood of illegal music file sharing that began in the late 1990s, enabled by file sharing programs such as Napster, Kazaa, and LimeWir...