3 examples of blue ocean strategy | blue ocean strategy examples
25Aug20163examplesofblueoceanstrategyPostedat10:21byEmmaMuckersie[1]Inourlastblogpost,weexploredthefundamentalsofblueoceanstrategy.Now,tobringittolife,we’relookingat3examplesofcompaniesthathaveusedtheblueoceanstrategyframeworktodrivegrowthandinnovationincludingtheNintendoWii,YellowTailandCirquedeSoleil.1.NintendoWiiThefirstexampleofblueoceanstrategycomesfromcomputergamesgiant,Nintendo,intheformoftheNintendoWii.TheNintendoWiilaunchedin2006andatitsheartistheconceptofvalueinnovation.Thisisakeyp...
25 Aug 2016 3 examples of blue ocean strategy Posted at 10:21 by Emma Muckersie[1]In our last blog post, we explored the fundamentals of blue ocean strategy. Now, to bring it to life, we’re looking at 3 examples of companies that have used the blue ocean strategy framework to drive growth and innovation including the Nintendo Wii, Yellow Tail and Cirque de Soleil.
1. Nintendo WiiThe first example of blue ocean strategy comes from computer games giant, Nintendo, in the form of the Nintendo Wii.
The Nintendo Wii launched in 2006 and at its heart is the concept of value innovation. This is a key principle of blue ocean strategy which sees low cost and differentiation being pursued simultaneously.
To reduce costs, Nintendo did away with the hard disk and DVD functionality found in most game consoles and reduced the processing quality and graphics. At the same time, ...