The most important marketing | insider martech
Fromcloudgiantstosmallstartups,techfirmsarecapitalizingonmarketingtechnology—amarketpeggedtomake$100billionthisyear.BusinessInsiderhasroundedup22topexecutivesleading"martech"companies.Ourlistreflectsthearrayofcompaniesthatspecializeinmeasurement,e-commerce,anddata.ClickhereformoreBIPrimestories[1].Cloudgiantsaremakingbillion-dollarbets[2]tobuildoutmarketing-techstacksthatcrunchreamsofdataandpromisemarketerstheabilitytomeasureeverythingfromhowmanypeopleboughtsomethingafterlookingatanemailprom...
From cloud giants to small startups, tech firms are capitalizing on marketing technology — a market pegged to make $100 billion this year.Business Insider has rounded up 22 top executives leading "martech" companies.Our list reflects the array of companies that specialize in measurement, e-commerce, and data.Click here for more BI Prime stories[1].Cloud giants are making billion-dollar bets[2] to build out marketing-tech stacks that crunch reams of data and promise marketers the ability to measure everything from how many people bought something after looking at an email promotion to the exact time that website traffic spiked.
And they can tell advertisers whether any of the paid media theyre running worked in getting people to shop.
At the same time, a new crop of smaller startups and established firms are trying to fend off the cloud giants with tools that help marketers measure data and prepare for privacy laws like Europes GDPR and th...