4 Trends You Need to Know on Martech's Evolution ... | insider martech
Technologyshouldmakelifeeasier,notharder.Sofar,martechtoolshavedeliveredinbothdirections.Whilesometoolsempowermarketingdepartmentstoaccomplishmorewithfewerresources,manywould-bemiraclecuresonlyleadtomoreheadaches.Fortunately,martechhasbeguntomature.Afewyearsago,thelandscapewasdoublingortriplingannually;lastyear,itgrewbyjust36%.Asthedustsettles,thearcofitsevolutionisbecomingclear.[1]QuickTakeaways:AIisnolongertheonetechnologicalsolutiontoallproblemsasitwastoutedinitsearlydays.ThemarketforSaaS...
Technology should make life easier, not harder. So far, martech tools have delivered in both directions. While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches.
Fortunately, martech has begun to mature. A few years ago, the landscape was doubling or tripling annually; last year, it grew by just 36%. As the dust settles, the arc of its evolution is becoming clear.[1]
Quick Takeaways:
AI is no longer the one technological solution to all problems as it was touted in its early days. The market for SaaS tools has matured. The major ones are finding their niches and getting better at specialized functions. Personalization is now a core part of content marketing. Companies have finally realized the importance of sales-marketing alignment. 1. AI and machine learning are losing their power as selling pointsIn martech’s early days, companies touted the AI and machine learn...