In-House Marketing - Meaning, Pros | in house marketing
Abusinessstandsonvariouspillars,andifonefalls,thebusinesswillcollapse.Marketingisoneofthosepillarswhichcanmakeorbreakyourbusiness.Sothatmeansyouneedtalentedandexpertprofessionalswhoknowhowtomarketyourbrand.However,thenextquestionis,howareyougoingtosolveyourmarketingneeds?Doyouwanttooutsourceittoamarketingagency[1]orhaveyourin-housemarketingteam?Well,thatisatoughdecisiontomakebecausebothhavetheirownperksanddrawbacks.But,inthisarticle,wewilltalkaboutin-housemarketing,itspros,andcons,andwhyyous...
A business stands on various pillars, and if one falls, the business will collapse. Marketing is one of those pillars which can make or break your business. So that means you need talented and expert professionals who know how to market your brand. However, the next question is, how are you going to solve your marketing needs? Do you want to outsource it to a marketing agency[1] or have your in-house marketing team?
Well, that is a tough decision to make because both have their own perks and drawbacks. But, in this article, we will talk about in-house marketing, its pros, and cons, and why you should have your in-house marketing team. Shall we begin?
What is In-house Marketing?In-house marketing means your business has a specific department/team that deals with the marketing activities of your business. However, that does not mean that a company cannot or doesn’t hire any third party for marketing purposes. An organization with its ow...