The 7 Benefits of In | in house marketing
In-housemarketing[1]|06minreadIn-housemarketingisnolongerawildfrontier.Infact,itisnowfirmlyestablishedwithinmanyEuropeanbrands.Moreover,accordingtoanexclusiveBannerflowandDigidayreport,91%ofdecision-makersbelievethatin-housingisnowthenewnormal.[2]Yet,thequestionis:why?Whyarebrandselectingtotaketheirmarketingin-house?Well,hereare7reasons…ReadhowLonelyPlanetcametoworkin-house.[3]1.Cost-savingOneoftheprimarymotivatorsbehindin-housingiscostsavings.Infact,cost-savingwasrankedastheprincipalreasonf...
In-house marketing[1] | 06 min read
In-house marketing is no longer a wild frontier. In fact, it is now firmly established within many European brands.
Moreover, according to an exclusive Bannerflow and Digiday report, 91% of decision-makers believe that in-housing is now the new normal.[2]
Yet, the question is: why? Why are brands electing to take their marketing in-house?
Well, here are 7 reasons…
Read how Lonely Planet came to work in-house.[3]
1. Cost-savingOne of the primary motivators behind in-housing is cost savings. In fact, cost-saving was ranked as the principal reason for many of respondents to move in-house.
And for Ville Heijari, CMO at Rovio (an early-adopter to the in-house movement) it ranked among his top-three: ‘…media planning and buying: cost-savings, efficiency on trading and creative production..’