Business Model Generation | Business Model Generation Alexander Osterwalder
![Business Model Generation](https://i.imgur.com/axBPWDg.jpg)
Ifyouaregoingtoreadonebusinessbookondesign,innovationandbusinessmodelsthisistheone.Iplantogiveacopytoeachofmyadultkids.BusinessModelGenerationbringstogetherasimplebutcompellingframeworkfororganizingbusinessmodelswithawiderangeofframeworksandtechniquesfromstrategyanddesignthinking.Itincludesimportantideasaroundmulti-sidedplatforms(two-sidedmarketsforyoueconomists),applicationsofdesignthinking,scenarioplanning...Itisapowerfulintegrationoftheseideas,onethatmostpeoplewillbeabletoacton.Thebookals...
![Business Model Generation](https://i.imgur.com/H8YKUrg.jpg)
If you are going to read one business book on design, innovation and business models this is the one. I plan to give a copy to each of my adult kids.
Business Model Generation brings together a simple but compelling framework for organizing business models with a wide range of frameworks and techniques from strategy and design thinking. It includes important ideas around multi-sided platforms (two-sided markets for you economists), applications of design thinking, scenario planning ... It is a powerful integration of these ideas, one that most people will be able to act on. The book also has an excellent website at [...] and the collaborative approach to authoring and validating the book is fascinating - some 470 people from around the world contributed to the book.
I read this in parallel with Cory Doctorows new novel Makers Makers[1] and the two books riff off each other in interesting ways (the fictional company Kodacell could be seen as a scaling of the business...