How Hotels Can Attract Chinese Travelers | Baodi Hotel blog
July30,2018TheboominoverseasChinesetravelcontinues.Accordingtothelatestfigures[1],Chinesetravelersmade145millionoverseastripsin2017.Thisisexpectedtoriseto400millionby2030.Ifthatlevelofgrowthisn’tstrikingenough,amere7%ofChinesecitizensownapassport.Clearly,thereareenormousopportunitiesfortravelbrandstotapintothisever-expandingmarket.Buttodosorequiresanin-depthunderstandingofthetrends,behaviors,platformsandtechnologybehindtheboom.Inthefollowingpost,we’llbeexploringthesefactorsinmoredetail,witha...
July 30, 2018The boom in overseas Chinese travel continues. According to the latest figures[1], Chinese travelers made 145 million overseas trips in 2017. This is expected to rise to 400 million by 2030.
If that level of growth isn’t striking enough, a mere 7% of Chinese citizens own a passport. Clearly, there are enormous opportunities for travel brands to tap into this ever-expanding market. But to do so requires an in-depth understanding of the trends, behaviors, platforms and technology behind the boom.
In the following post, we’ll be exploring these factors in more detail, with a series of takeaway tips to help your hotel market itself more effectively in China.
Social media holds swayTo unlock the Chinese travel market, you have to get to grips with its social media platforms. While Facebook dominates in Europe and the US, the leading social platform in China is WeChat [2]— boasting over one billion users[3]. In terms of usage, it accounts for a...