Why WeChat is Essential For Your Hotel Marketing Strategy ... | Baodi Hotel blog
TheChinesesocialmediaspacehasbeenmovingatahecticpaceinthelastcoupleofyears.WeChathasbeengainingimmensepopularityinChinaandsomeothercountries.WeChatmini-programsareontheriseandofferimmensevalueforcompaniesinthehospitalityindustry.WeChatmini-programsareessentiallysub-applicationsthatexistwithinWeChat’sprimaryinterface.Theyprovideadvancedfeaturessuchasecommerce,taskmanagement,coupons,search,andbookingservices.Previously,itwasnotpossibletoputhyperlinksintoWeChatarticlesofSubscriptionaccounts.WeC...
The Chinese social media space has been moving at a hectic pace in the last couple of years. WeChat has been gaining immense popularity in China and some other countries. WeChat mini-programs are on the rise and offer immense value for companies in the hospitality industry.
WeChat mini-programs are essentially sub-applications that exist within WeChat’s primary interface. They provide advanced features such as ecommerce, task management, coupons, search, and booking services.
Previously, it was not possible to put hyperlinks into WeChat articles of Subscription accounts. WeChat was clearly trying to keep user activity contained inside the APP, but it obviously had its downsides. Mini-programs have created a way...