12 Online Travel Agents (OTAs) to Increase Your Hotel Bookings | ota online travel agency
Theroleofanonlinetravelagency,orOTAforshort,hasbecomeincreasinglyimportantwithinthehotelindustry,becausetheyprovideaconvenientwayforcustomerstocomparehotelsandtobookthemovertheinternet,fromthecomfortoftheirownhome,oronthego.Inthisarticle,youwillfindoutmoreaboutonlinetravelagentsandthebestplatformstoturntoinordertoincreasethenumberofhotelbookingsyouattractfromcustomers.Quickmenu:WhatisanOnlineTravelAgent(OTA)?Anonlinetravelagency,orOTA,isawebsiteoronlineservice,whichsellstravelrelatedproducts...
The role of an online travel agency, or OTA for short, has become increasingly important within the hotel industry, because they provide a convenient way for customers to compare hotels and to book them over the internet, from the comfort of their own home, or on the go. In this article, you will find out more about online travel agents and the best platforms to turn to in order to increase the number of hotel bookings you attract from customers.
Quick menu: What is an Online Travel Agent (OTA)?An online travel agency, or OTA, is a website or online service, which sells travel related products to customers. These products may include hotels, flights, travel packages, activities and car rentals. Crucially, OTAs are third parties, reselling these services on behalf of other companies, including those in the hotel industry[1].
Typically, an OTA will offer many of the benefits of using an offline travel agency, with added convenience and more of a self-service approach. ...