In | In-house marketing
Notsureifyoushouldbuildanin-housemarketingteamorhireanagency?It’satoughdecision.Inthisarticle,we’llshareobjectiveinformation,includingalltheprosandcons,tohelpyoumakeaninformeddecisiononhowtoexecuteyourmarketinginitiatives.Tellusifthissoundsfamiliar:Yourorganizationhasalotofsmart,hard-workingpeoplewearingalotofdifferenthats.Marketingactivities,fromcontentcreationandsocialmediatosearchengineoptimization[1](SEO)andpaidmediaadvertising[2],arehandledbycommittee(ifatall).It’saconstantlyreactiveenv...
Not sure if you should build an in-house marketing team or hire an agency? It’s a tough decision. In this article, we’ll share objective information, including all the pros and cons, to help you make an informed decision on how to execute your marketing initiatives.
Tell us if this sounds familiar: Your organization has a lot of smart, hard-working people wearing a lot of different hats. Marketing activities, from content creation and social media to search engine optimization[1] (SEO) and paid media advertising[2], are handled by committee (if at all). It’s a constantly reactive environment. The time has come to either bring on full-time marketing staff in-house or to hire an agency.
The decision to handle marketing in-house or with a third-party can trigger much debate. What are the advantages and disadvantages of “going in-house” versus hiring a marketing agency? What will you lose and what will you gain one way or the other?
What does a typical in-hou...