How To Create The Perfect In | In-house marketing
Inthelastdecade,manybrandshavestartedtorecognisetheimportanceofhavingsome–ifnotall–oftheirmarketingcapabilitiesin-house.Indeed,therecentBannerflowreportontheStateofIn-housing[1]foundthatahybridmodelthatsharedresponsibilitiesbetweenagenciesandin-houseteamshasstartedtobecomeincreasinglypopular.Butthismovehasn’tbeenwithoutitsissues.Coupledwithanewwayofworking,comestheaddedpressureofrecruitingandmaintaininganeffectivein-housemarketing[2]team.Infact,themostrecentBannerflowreport[3]foundthatalacko...
In the last decade, many brands have started to recognise the importance of having some – if not all – of their marketing capabilities in-house. Indeed, the recent Bannerflow report on the State of In-housing[1] found that a hybrid model that shared responsibilities between agencies and in-house teams has started to become increasingly popular.
But this move hasn’t been without its issues. Coupled with a new way of working, comes the added pressure of recruiting and maintaining an effective in-house marketing[2] team. In fact, the most recent Bannerflow report[3] found that a lack of knowledge around buying programmatically and a lack of funding to build a competent in-house team were viewed as the biggest barriers to effective in-house marketing.
For all those struggling in this area, or looking to start hiring their own team, this concise guide will help you assemble that perfect in-house marketing team. We will cover:
What are the benefits to moving your t...