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The#1andOnlyReasonYourSEOClientsKeepFiringYouPresentedbyMeredithOliveratMozCon2018Youhaveakick-asskeywordstrategy.Likeseriously,itcouldlaunchaNASArocket,itsthatgood.Youhavethebest1099localandinternationaltalentonyourSEOteamthatworkingfromhomeandanunlimitedamountoffreebeardwaxcanbuy.YouhaveasupercoolanimalinspiredcompanynamelikeSlothorChinchillathatnooneunderstandsbutthelogoisAMAZING.Youhaveallofthis,yet,yourclientturnoverrateishigherthanSnoopDogonanHBOComedySpecial.Why?Youdonttalktoyourclien...
The #1 and Only Reason Your SEO Clients Keep Firing YouPresented by Meredith Oliver at MozCon 2018
You have a kick-ass keyword strategy. Like seriously, it could launch a NASA rocket, its that good. You have the best 1099 local and international talent on your SEO team that working from home and an unlimited amount of free beard wax can buy. You have a super cool animal inspired company name like Sloth or Chinchilla that no one understands but the logo is AMAZING. You have all of this, yet, your client turnover rate is higher than Snoop Dog on an HBO Comedy Special. Why? You dont talk to your clients. As in, really communicate, teach them what you know, help them get it, really get it, talk to them. How do I know? I was you. The first five years of my agency we churned and burned through clients faster than K...