In | in house marketing vs agency
Share: Duringacertainperiodinabusiness’slife,theinevitablequestionwillpop-up:in-houseoragencymarketing?Firstofall,thereisnorightorwrong.Theanswerdependsonavarietyoffactorsdirectlyrelatedtoyourbusiness,andwhereyou’relookingtotakeitin thefuture.Let’sbreakitdown:in-housemarketinginvolvespeoplepaidbyyourcompany,whoworkexclusivelyforyourcompany.Torunaformidablein-housemarketingteam,manycrucialrolesneedtobefilled.Thereisthemarketingmanager,contentwriter,SEOandAnalyticsExper...
Share:During a certain period in a business’s life, the inevitable question will pop-up: in-house or agency marketing? First of all, there is no right or wrong. The answer depends on a variety of factors directly related to your business, and where you’re looking to take it in the future.
Let’s break it down: in-house marketing involves people paid by your company, who work exclusively for your company. To run a formidable in-house marketing team, many crucial roles need to be filled. There is the marketing manager, content writer, SEO and Analytics Expert, Social Media Manager, Paid Ads specialist, CRO-focused designer, and developer -- to name just a few. A team composed of a few individuals who will dedicate time to one element of the complex marketing game will be crucial.
An agency will be composed of experts for hire. An agency, whether it specializes in PR, design, conte...