Color Theory 101 | color guide
Whiletext-basedcontentisalwaysimportantwhenseekinganswerstoaquestion,creatingvisualssuchasinfographics,charts,graphs,animatedGIFs,andothershareableimagescandowondersforcatchingyourreadersattentionandenhancingyourarticleorreport.Knowingcolortheoryanddesigncanhelpyoumakecontentstandout.Iknowwhatyoumightbethinking:"Idontknowhowtodesignawesomevisuals[1].Imnotcreative."NeitheramI,yetIfoundastrengthindatavisualizationatHubSpot,whereIvespentmostofmydayscreatinginfographicsandothervisualsforblogpost...
While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers attention and enhancing your article or report. Knowing color theory and design can help you make content stand out.
I know what you might be thinking: "I dont know how to design awesome visuals[1]. Im not creative." Neither am I, yet I found a strength in data visualization at HubSpot, where Ive spent most of my days creating infographics and other visuals for blog posts.
Consider this your introductory course to color theory, types of color schemes, and the use of palettes. Well be covering the following topics:
What is color theory?Color theory is the basis for the primary rules and guidelines that surround color and its use in creating aesthetically pleasing visuals. By understanding color theory basics, you can begin to parse the l...