Insider launches Growth Management Platform with injection ... | growth management platform
Themaincostforstartups,oranycompanygoingdigital,usedtobeinfrastructureandtalent;todayitsaraceforgrowthandcustomeracquisitioncostsarenowthemakeorbreakitemontheP&L.Brandsarepouringanincreasingproportionoftheirmarketingbudgetintodigitalchannelsinabidtoreachconsumersintodaysfragmentedmedialandscape.Yettoomanymarketingdollarsarespentonthewrongcustomers:thosethatdontconvert,spend,andcomeback.Complexandcostlymarketingcloudsarenotaviableoptionformanycompanies.Thealternativeisusingarangeofdiffere...
The main cost for startups, or any company going digital, used to be infrastructure and talent; today its a race for growth and customer acquisition costs are now the make or break item on the P&L. Brands are pouring an increasing proportion of their marketing budget into digital channels in a bid to reach consumers in todays fragmented media landscape. Yet too many marketing dollars are spent on the wrong customers: those that dont convert, spend, and come back. Complex and costly marketing clouds are not a viable option for many companies. The alternative is using a range of different point-solutions to drive growth, but this creates fresh headaches for organizations that must then deal with managing multiple vendors, integrating solutions, and standardizing data sets. [1]
Insider has set out to solve this challenge. Built on a unified data layer, Insiders Growth Management Platform is easy to implement and use, avoiding the need for complex integrations. The platform...