145 key tourism statistics | global tourism statistics
Understanding,foreachcountry,whereitsinboundtourismisgeneratedisessentialforanalyzinginternationaltourismflowsanddevisingmarketingstrategies,suchasthoserelatedtothepositioningofnationalmarketsabroad.TheYearbook[1]focusesondatarelatedtoinboundtourism(totalarrivalsandovernightstays),brokendownbycountryoforigin.The2022edition[2]presentsdatafor188countriesfrom2016to2020,withmethodologicalnotesinEnglish,FrenchandSpanish.ReferencesYearbook(www.e-unwto.org)2022edition(www.e-unwto.org)
Understanding, for each country, where its inbound tourism is generated is essential for analyzing international tourism flows and devising marketing strategies, such as those related to the positioning of national markets abroad. The Yearbook[1] focuses on data related to inbound tourism (total arrivals and overnight stays), broken down by country of origin.
The 2022 edition[2] presents data for 188 countries from 2016 to 2020, with methodological notes in English, French and Spanish.
References Yearbook (www.e-unwto.org) 2022 edition (www.e-unwto.org)