OMNI goes deep | taipei techno
Intheweeksleadinguptotheevent,theclubdeliveredahighlycuratedyetextremelyminimalmarketingplan(yes,werealizethisisanoxymoron)thatfocusedonengaginganaudienceintothinkingaboutwhattechnoreallymeans.Therewerenobells,nowhistles,justthought-provokingquestionsandstatementsdesignedtoevokeanewthinkingpatterntowardstheculture.Onepostread:“There’sasaying,MusiciswhatFEELINGandEMOTIONactuallysoundslike.Initssimplestandpurestforms,strippedofalltheunnecessaryandcurrentpretentiousness.Backtothebasics,itisjust...
In the weeks leading up to the event, the club delivered a highly curated yet extremely minimal marketing plan (yes, we realize this is an oxymoron) that focused on engaging an audience into thinking about what techno really means. There were no bells, no whistles, just thought-provoking questions and statements designed to evoke a new thinking pattern towards the culture.
One post read: “There’s a saying, Music is what FEELING and EMOTION actually sounds like. In its simplest and purest forms, stripped of all the unnecessary and current pretentiousness. Back to the basics, it is just about You, the Artist and the Music. A spiritual connection that doesnt speak in words. This is the goal. This is basika.”
Did they achieve this goal? Maybe. But cultivating a new culture doesn’t happen overnight; this was a good start, however. If you trace the history of techno in Taiwan, you’ll find one group at the helm, one that created an elite an...