Pronounce EMEA (the region) | emea pronunciation
quote:Well,aquickGoogleof"EMEA"showsMShasanEMEAsiteasdoesAT&Tand3com.DamnneareveryglobalincludesthemiddleeastandafricawiththeirEuropeanoperationsforthesimplereasonthatafricaandthemiddleeasthavedamnnearnobusinesswhatsoever,especiallyforthoseofusintech.Thereareafewexceptions(telecominIsrael,consumerCMinTurkey,etc),butEuropedwarfstherestofthatregiontosuchadegreethatoperations(sales,marketing,etc)areusuallyjustrolledintotheEuropeanregion.SameideaasAPAC,really.
quote:
Well, a quick Google of "EMEA" shows MS has an EMEA site as does AT&T and 3com.
Damn near every global includes the middle east and africa with their European operations for the simple reason that africa and the middle east have damn near no business whatsoever, especially for those of us in tech. There are a few exceptions (telecom in Israel, consumer CM in Turkey, etc), but Europe dwarfs the rest of that region to such a degree that operations (sales, marketing, etc) are usually just rolled into the European region.
Same idea as APAC, really.