The 15 Second Rule | Fifteen One B & B blog
Howlongdousersstayonyourwebsite?Lessthan15seconds[1].That’stheaveragetimespentonawebsite.Andthat’showlongyouhavetocapturesomeone’sattentiononyourwebsite.I’vedubbedthis“the15SecondRule.”Ifyouhaven’tgeneratedinterestin15seconds,thenyouprobablyaren’tgoingto.Howdoyoudothat?Let’stakealookatsomemajorreasonswhypeopleleaveawebsiteand,ofcourse,howyoucancapturetheirattentioninstead.Itallcomesdowntoyourbouncerate.WhyyoushouldcareaboutyourbouncerateBouncerateisoneofthosedeceivingmarketingtermsthatkindof...
How long do users stay on your website?
Less than 15 seconds[1].
That’s the average time spent on a website. And that’s how long you have to capture someone’s attention on your website.
I’ve dubbed this “the 15 Second Rule.”
If you haven’t generated interest in 15 seconds, then you probably aren’t going to.
How do you do that? Let’s take a look at some major reasons why people leave a website and, of course, how you can capture their attention instead.
It all comes down to your bounce rate.
Why you should care about your bounce rateBounce rate is one of those deceiving marketing terms that kind of sounds fun.
It’s not.
Jon Lister from Elite SEM recently shared this advice at an ecommerce conference when asked about the importance of bounce rate:
Focus on “dwell time” (how long site visitors spend with your content), rather than vanity metrics like pageviews. Creating quality content is extremely important because Goo...