EXCITED! | Home is too happy 2b blog
Really?You’resoenthusiasticandeagertotelltheworldaboutyournewsthatyoucan’tspend30secondstryingtothinkofanalternativewordtoadequatelyandoriginallyconveyyouremotions?WelcometooneofmyPRPetPeeves! Aquicksearchforthephrase“excitedtoannounce”onGooglethrowsup138,000,000references.Theyevenhelpfullytryandcompleteyourquerybecausesomanypeopleareusingthatadjectiveintheirpressreleasecopy.Thisislazywriting.Withthedelugeofnewsemanatingviathewebandsocialchannelsthesedays,it’scrucialthatyoustandoutfromthecro...
Really? You’re so enthusiastic and eager to tell the world about your news that you can’t spend 30 seconds trying to think of an alternative word to adequately and originally convey your emotions?
Welcome to one of my PR Pet Peeves!
A quick search for the phrase “excited to announce” on Google throws up 138,000,000 references. They even helpfully try and complete your query because so many people are using that adjective in their press release copy.
This is lazy writing.
With the deluge of news emanating via the web and social channels these days, it’s crucial that you stand out from the crowd.
Your press releases, and how you disseminate your news is one of the ways to do that.
Super-excited!
Seriously? If everyone was THAT excited all the time, it’s a wonder any work gets done and we’re not all on tranquilizers.
Here are 5 (but by no means all) alternatives to the word “excited” when a...