Apple | apple design intention
Appleadspot"Intention."PremieredasWWDC2013Intro.DesignedbyAppleinCalifornia.Ifeveryoneisbusymakingeverythinghowcananyoneperfectanything?westarttoconfuseconveniencewithjoyabundancewithchoice.Designingsomethingrequiresfocusthefirstthingweaskiswhatdowewantpeopletofeel?DelightSurpriseLoveConnectionthenwebegintocraftaroundourintentionittakestime.Thereareathousandno’sforeveryyes.wesimplifyweperfectwestartoveruntileverythingwetouchenhanceseachlifeittouches.onlythendowesignourwork.
Apple ad spot "Intention." Premiered as WWDC 2013 Intro. Designed by Apple in California.
If everyoneis busy making everythinghow can anyone perfect anything?we start to confuse conveniencewith joyabundance with choice.Designing something requiresfocusthe first thing we ask iswhat do we want people to feel?DelightSurpriseLoveConnectionthen we begin to craft around our intentionit takes time.There are a thousand no’sfor every yes.we simplifywe perfectwe start overuntil every thing we touchenhances each lifeit touches.only then do we sign our work.