Luxury hospitality case study | bulgari hotel brand
Luxuryisn’tanindustry,it’salifestyle,acodethatcanbeappliedacrosshospitality,retail,travelandbeyond.Themostswitched-onluxurybrandsknowthattheirhigh-net-worthclienteledonotcompareacheck-inexperienceatonehoteltothatatanotherhotel,theycompareittotheservicetheyreceivedat Cartier[1], Bentley[2] or LouisVuitton[3].It’sthisunderstandingofexcellencethatallowstrulyinnovativebrandstocrossoverintonewindustries.AndBvlgarileadstheway.FromhumblebeginningsFoundedinRomebySotirioBulgari, theBvlgari[4] brandst...
Luxury isn’t an industry, it’s a lifestyle, a code that can be applied across hospitality, retail, travel and beyond. The most switched-on luxury brands know that their high-net-worth clientele do not compare a check-in experience at one hotel to that at another hotel, they compare it to the service they received at Cartier[1], Bentley[2] or Louis Vuitton[3]. It’s this understanding of excellence that allows truly innovative brands to crossover into new industries. And Bvlgari leads the way. From humble beginningsFounded in Rome by Sotirio Bulgari, the Bvlgari[4] brand started out as a single jewellery store which opened on via Sistina in 1884. With early designs inspired by Byzantine and Islamic art as well as French trends, Bvlgari’s craftsmanship gained notoriety across Europe.
Throughout the 20th century, Bvlgari expanded and continued to balance innovation with design classics, opening stores around the world. Diversification into watches came in the 197...