T2 (Australian company) | tea 2 melbourne
T2(orTeatoo)isachainofspecialtyteashopsestablishedinAustraliabyMaryanneShearerandJanOConnorin1996andwaspurchasedbyUnileverin2013.History[edit]T2wasco-foundedbyMaryanneShearerandJanOConnor.In1995,theyoriginallyregisteredahomewarescompany,ContentsHomeware.[1]Theychangedtheirfocusafteridentifyingagapintheteashopmarket,andchosethenameTeatwotodenotethetwoco-founders,butwrittenasTeatoo.[2]Thebusinesshasbeencreditedaspavingthewayforthetearevival,[3][4]andtransformingtheteaindustryinAustralia[5]byed...
T2 (or Tea too) is a chain of specialty tea shops established in Australia by Maryanne Shearer and Jan OConnor in 1996 and was purchased by Unilever in 2013.
History[edit]T2 was co-founded by Maryanne Shearer and Jan OConnor. In 1995, they originally registered a homewares company, Contents Homeware.[1] They changed their focus after identifying a gap in the tea shop market, and chose the name Tea two to denote the two co-founders, but written as Tea too.[2] The business has been credited as paving the way for the tea revival,[3][4] and transforming the tea industry in Australia[5] by educating consumers and championing different flavours and types of tea.[6]
Ownership[edit] Startup[edit]In 1996, Jan OConnor and Maryanne Shearer each put in $50,000 to start the company as equal co-founders.[7]
In T2: the book, Maryanne Shearer noted that her business relationship with OConnor deteriorated when she returned to work in March 2000 after having her first child....