Disney Parks Introduces "Where Dreams Come True | dreams come true disney
BURBANK,Calif.(June7,2006)–DisneyParksannouncedtodayaglobalinitiative,“WhereDreamsComeTrue,”whichwillunifyitsglobaleffortslikeneverbeforeandgototheveryheartofwhatmakesDisneyParksunique.IncorporatingkeyinsightsfromthesuccessfulDisneyland50thanniversary,thisneworganizingprinciplewillusherinaneweraofbroaderglobalmarketingandguestcustomizationatDisneyParksandwillbehighlightedbyDisney’s“YearofaMillionDreams”celebration.“WhereDreamsComeTrue”willbeDisney’sfirst-everinitiativethatfullyintegratesande...
BURBANK, Calif. (June 7, 2006) – Disney Parks announced today a global initiative, “Where Dreams Come True,” which will unify its global efforts like never before and go to the very heart of what makes Disney Parks unique. Incorporating key insights from the successful Disneyland 50th anniversary, this new organizing principle will usher in a new era of broader global marketing and guest customization at Disney Parks and will be highlighted by Disney’s “Year of a Million Dreams” celebration.
“Where Dreams Come True” will be Disney’s first-ever initiative that fully integrates and encompasses its entire global portfolio of parks and resorts. It is rooted heavily in consumer insight – gained through two years of extensive research around the world – that reveals a singular view of Disney Parks.
“We have a great history of listening to our guests and through our research they have told us consistently, whether surveyed in London, New York City, Hong Kong,...