Eliminate-Reduce-Raise | blue ocean four action
ERRCGridTheEliminate-Reduce-Raise-Create(ERRC)GridisanessentialtoolofblueoceanstrategydevelopedbyChanKimandRenéeMauborgne.Itisasimplematrixliketoolthatdrivescompaniestofocussimultaneouslyoneliminatingandreducing,aswellasraisingandcreatingwhileunlockinganewblueocean.©ChanKim&RenéeMauborgne.Allrightsreserved.EliminateWhichfactorsthattheindustryhaslongcompetedonshouldbeeliminated?RaiseWhichfactorsshouldberaisedwellabovetheindustry’sstandard?ReduceWhichfactorsshouldbereducedwellbelowtheindus...
ERRC GridThe Eliminate-Reduce-Raise-Create (ERRC) Grid is an essential tool of blue ocean strategy developed by Chan Kim and Renée Mauborgne. It is a simple matrix like tool that drives companies to focus simultaneously on eliminating and reducing, as well as raising and creating while unlocking a new blue ocean.
© Chan Kim & Renée Mauborgne. All rights reserved.
Eliminate Which factors that the industry has long competed on should be eliminated ? Raise Which factors should be raised well above the industry’s standard? Reduce Which factors should be reduced well below the industry’s standard? Create Which factors should be created that the industry has never offered?© Chan Kim & Renée Mauborgne. All rights reserved.
This analytic tool complements the Four Actions Framework[1]. It pushes companies not only to ask the questions posed in the Four Actions Framework but also to act on all four to create a new value...