Use a strategy canvas to identify innovation opportunities ... | strategy canvas
By:ChuckFrey[1]Intheirexcellentbook,BlueOceanStrategy,W.ChanKimandReneeMauborgneshareafascinatingtechniqueforvisualizingcompetitivedifferentiationandinnovationopportunities.Calledthe“strategycanvas,”itisbothadiagnostictooltoshowyouwhatyourcurrentcompetitivesituationlookslikeaswellasaplanningtoolforidentifyinguntappedinnovationopportunities.Intheirexcellentbook,BlueOceanStrategy[2],W.ChanKimandReneeMauborgneshareafascinatingtechniqueforvisualizingcompetitivedifferentiationandinnovationopportu...
By: Chuck Frey[1]In their excellent book, Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne share a fascinating technique for visualizing competitive differentiation and innovation opportunities. Called the “strategy canvas,” it is both a diagnostic tool to show you what your current competitive situation looks like as well as a planning tool for identifying untapped innovation opportunities.
In their excellent book, Blue Ocean Strategy[2], W. Chan Kim and Renee Mauborgne share a fascinating technique for visualizing competitive differentiation and innovation opportunities. Called the “strategy canvas,” it is both a diagnostic tool to show you what your current competitive situation looks like as well as a planning tool for identifying untapped innovation opportunities.
The strategy canvas condenses a significant amount of information in a very compact formats. The horizontal axis contains a list of factors that the industry competes on and invests in, as well as...