12 Logo Color Combinations You Should Design With | 3 color matching
Whenyouthinkaboutthelogosofmajorbrands,youprobablyjusttakethecolorstheyuseasagiven.OfCOURSEtheYouTubeplaybuttonisredandwhiteandMcDonald’sarchesareahappyyellow–itjustmakessense.That’sbecause colorpsychology[1] playsamonumentalroleinbranding;colorsinfluenceourperceptionandmakeusfeelacertainway,evenifwedon’talwaysrealizeitonaconsciouslevel.Still,itmaynotseemlikemuchthoughtwentintothelogocolorcombinationsmentionedabove–aren’ttheyjustthelogicalchoiceforwhatthoseparticularbrandsdo?Notsofast.Youcan...
When you think about the logos of major brands, you probably just take the colors they use as a given. Of COURSE the YouTube play button is red and white and McDonald’s arches are a happy yellow – it just makes sense.
That’s because color psychology[1] plays a monumental role in branding; colors influence our perception and make us feel a certain way, even if we don’t always realize it on a conscious level.
Still, it may not seem like much thought went into the logo color combinations mentioned above – aren’t they just the logical choice for what those particular brands do?
Not so fast. You can bet that a hundred cups of coffee and millions of dollars went into the original logo designs of some of these powerful brands – with much of the focus likely having been on the color combinations.
So what does this mean for your own logo?
No matter how you choose to design your logo, be it with a logo creator[2] or other tool, your logo’s personality is rooted ...